Recently I was talking with a prospective client and in the course of our discussion, the person mentioned that certain companies (who shall remain nameless) make it a part of their marketing to promote they are giving back to the community by doing business with other local businesses and are concerned about the environment by [...]
Read More ...Why it’s smart business to convert website to responsive design
Many business owners I talk with seem to not understand the urgency relating to responsive design. If you are a business owner that falls into this category, you’ll want to keep reading as I recently came across a study that shows why it’s smart business to convert your website to responsive design. Search on mobile [...]
Read More ...If you ask for professional SEO advice, be willing to accept it
When you ask for professional SEO advice, the result is often not what you were expecting so make sure you are willing to listen and accept the recommendations. After all, isn’t that why you consulted a professional in the first place?
Read More ...Are you attracting the right customers with your current marketing plan?
Earlier this week, I was having a conference call with one of our clients and we were discussing the merits of responsive design. During the conversation, the client mentioned they would like to target younger homeowners as they were more interested in having energy efficient equipment installed in their home than older people. Currently, the [...]
Read More ...Let’s discuss the true purpose of a blog
Since the first of the year, we’ve created many blogs for our clients and have discussed a blog with many more. The first question everyone has is the same, “What would I blog about?” and my answer is always the same “What couldn’t you blog about.” Most people are too narrow minded when they think [...]
Read More ...Do you suffer from decision paralysis?
Over the years, I’ve talked with hundreds of business owners and the single biggest thing I’ve encountered with the majority of them is the topic of this week’s post: decision paralysis. The ability to not make a decision in a timely fashion is costing business owners money and damaging their business but they don’t see [...]
Read More ...Understanding the importance of the About Us page
Every new website we develop is an unique experience though the key elements of all website are fundamentally the same and so it goes without saying many of the same issues pop up as we work on website projects. One of the most popular is that business owners do not understand the importance of the [...]
Read More ...A business plan will help you spend your marketing dollars wisely
No matter the size of your business, every owner should make a budget every year and allocate a certain amount for marketing their business. The reason I mention “no matter the size of your business” is that many small business owners seem to feel they don’t need to make a budget or any type of [...]
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