Monthly Archives: February 2011
Email-the most overlooked marketing tool
While most of us use email every day to conduct business, most do not think of it as a marketing tool. Now, we all know it cost less to keep the customers you have rather than to go out and acquire new ones. So we can probably also agree it makes sense to invest a [...]
Read More ...Are Online Reviews Hurting Your Business?
Many businesses think their “online presence” is their website, nothing more. This is not true. Google your business name and watch as your website comes up (hopefully) along with a combination of online reviews from Yelp, CitySearch, Google and maybe even some sites you’ve never heard of. Even if you don’t have a website, chances [...]
Read More ...Procrastination: The “I’m busy” excuse isn’t really an excuse.
A few days ago a client thanked me for being persistent in my efforts to sign him up for a website. He said, “I remember telling you I was too busy to work on a website and I’d call you when I had time. Well, I’m glad you didn’t wait for me to call and [...]
Read More ...Why a bad website can be worse than no website at all.
Did you know you have only 3 seconds to make a good impression on your website visitors before they click away? I’ve talked with many business owners who aren’t really concerned about how their website looks, they think just having one is enough.
Read More ...