Archives for Video Production
Using video to increase productivity on the job
At one time or another, most of us have wished we could clone ourselves and since technology has not yet advanced that far, we have to think of other ways to give ourselves more time. This is where video enters the scene as the often under-used and under-appreciated medium. Let’s talk about using video to [...]
Read More ...Well meaning amateurs can damage business and cost you money
Many of you may have seen this article in the news last week but for those who didn’t-I’ll do a brief recap. In a church in Spain, there’s a 19th century painting of Jesus on the wall that needed restoration and a local woman, who calls herself an amateur painter, took it upon herself to [...]
Read More ...Using video to increase your sales
In a recent Forbes Insight study, 59% of C-level decision makers said they preferred video over reading text because it helped them make a deeper connection with the company and helped them to better understand the products or services they were selling and the value proposition.
Read More ...Using videos to solve problems
Many business owners think videos are only for corporations with big marketing budgets. After all, why would a small or medium-sized business need videos? Turns out, they can use them for many things, such as solving problems.
Read More ...Does the quality of video on your website matter?
You bet it does! If you think people aren’t forming an opinion based on the quality of your video (and every component on your website) then you’re kidding yourself. What’s worse is that it’s probably costing you sales.
Read More ...Video testimonials pack a powerful punch
If you happen to be one of the few businesses with no negative reviews online, count yourself lucky. Chances are, you fall into the much bigger category of businesses that have a mix of good and bad reviews. With so many places to write online reviews (City Search, Yelp, Merchant Circle, etc) and with unhappy [...]
Read More ...Are you overlooking the power of video?
Wondering how to get your business to stand out from the crowd? Usually dismissed as being too expensive, video is often overlooked as a marketing tool for small businesses. Well, that’s a common misconception that needs to be corrected.
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