Low cost
The biggest advantage is the low cost. There are many companies out there who provide email marketing campaign services at minimal cost to you. In fact, many offer a free trial so you can see how you like it before spending any money.
For a small monthly fee, they will manage your database of email names and provide you with a large variety of templates to use for your emails. Even if you're not computer savvy, don't worry. Most systems are user-friendly and many offer online tutorials for learning their program.
