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The Good Part of PPC

  • ppc calendarImmediate results.

    Within days, your ad campaign can be set-up and working.

  • geo-targetingSpecific Targets.

    By choosing specific geographical parameters and keywords/phrases (along with negative keywords), you can target your select audience.

  • ppc budgetControl the budget.

    You are able to set limits so once your budget is spent, your ads will stop running.

  • rankTop placement possible.

    With careful bidding, you can appear on the 1st page of results when organically, it wasn't possible.

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    The Bad Part of PPC

  • image70%-80% Won't Click

    It's true. The vast majority of people do not click on paid ads. Ask yourself how often you click on the paid ads vs. the organic results. For this reason alone, it's very important to concentrate on organic SEO.

  • pay per click can be expensiveClicks Can Be Expensive

    Some keywords can get ridiculously expensive (in excess of $30).

  • competitors click adsCompetitors Clicking

    We're often asked if competitors will click on your ads and cost you money? The answer is yes - they most likely will. Now, Google does have some safeguards in place to crack down on this problem, but it will happen. It can very irritating to pay $5, $10 or more for a click only to have the person bounce.

  • long term strategyNot a long term strategy

    Continuing to spend large amounts of money on PPC each year will add up quickly. Whereas, spending some capital on organic SEO is going to give you a better ROI.

 

Pay Per Click - what is it?

Pay-per-click is exactly what it sounds like - paying every time someone clicks on your ad in the search results.

 

Quality not quantity

The goal of PPC is not to get as many people as possible to your website, rather to only get people who are looking for your products/ services and are ready to buy.

 

Don't forget-every click cost you money so you want to convert as many clicks into a sales as possible.

When is PPC a good idea?

Sometimes, no matter how well your website is optimized, you will not rank on the 1st page of results simply because certain keywords/phrases are too competitive.

 

This is exactly where having a PPC (pay-per-click) ad campaign can help you level the playing field.

Choose the right keywords/phrases

While many businesses simply pick a few keywords and phrases, there's more to it than that-especially if you want to be successful.

 

As with anything else, there are plenty of businesses doing PPC and competition is fierce.

Is your website professional?

Writing a great ad and linking to a professionally developed website can make a huge difference in the success of your ad campaign.

Before hiring a company to help with your campaign, here are some questions you need to ask:

  • How much of your monthly payment is going towards buying ads?
  • How much is their administrative or management fee?
  • Do they have an initial set-up fee?
  • Do you have to sign a long-term contract?
  • Will they provide you with monthly analytics so you can track the results?

 

If they will not provide answers to these questions, then you shouldn't be using them. Here at Sleepy Dog, we'll explain the costs and exactly what we're doing so you don't need to wonder.