Within days, your ad campaign can be set-up and working.
By choosing specific geographical parameters and keywords/phrases (along with negative keywords), you can target your select audience.
You are able to set limits so once your budget is spent, your ads will stop running.
With careful bidding, you can appear on the 1st page of results when organically, it wasn't possible.
It's true. The vast majority of people do not click on paid ads. Ask yourself how often you click on the paid ads vs. the organic results. For this reason alone, it's very important to concentrate on organic SEO.
Some keywords can get ridiculously expensive (in excess of $30).
We're often asked if competitors will click on your ads and cost you money? The answer is yes - they most likely will. Now, Google does have some safeguards in place to crack down on this problem, but it will happen. It can very irritating to pay $5, $10 or more for a click only to have the person bounce.
Continuing to spend large amounts of money on PPC each year will add up quickly. Whereas, spending some capital on organic SEO is going to give you a better ROI.
Pay-per-click is exactly what it sounds like - paying every time someone clicks on your ad in the search results.
The goal of PPC is not to get as many people as possible to your website, rather to only get people who are looking for your products/ services and are ready to buy.
Don't forget-every click cost you money so you want to convert as many clicks into a sales as possible.
Sometimes, no matter how well your website is optimized, you will not rank on the 1st page of results simply because certain keywords/phrases are too competitive.
This is exactly where having a PPC (pay-per-click) ad campaign can help you level the playing field.
While many businesses simply pick a few keywords and phrases, there's more to it than that-especially if you want to be successful.
As with anything else, there are plenty of businesses doing PPC and competition is fierce.
Writing a great ad and linking to a professionally developed website can make a huge difference in the success of your ad campaign.
If they will not provide answers to these questions, then you shouldn't be using them. Here at Sleepy Dog, we'll explain the costs and exactly what we're doing so you don't need to wonder.