Video production servicesoffered include the following:
- Motion Graphics
- Virtual Set Design
- Professional Talent
- Voice Overs
- Green Screen Production
- Camera use for clients
- 3D Animation
- 2D Animation
- Explainer Videos
- Script writing
1. Pre-Production - Let's Plan Your Project
No matter the length of your finished video, things will go much smoother with a planning meeting.
If you only have a rough idea of the message, a brainstorming meeting can generate ideas as to how that message is best delivered.
Once you have decided on the message for the video, a script needs to be written. Even if your video is only 30 seconds, a script is necessary and cannot be skipped.
Sleepy Dog can provide complete script writing services or you're welcome to provide your own script. Either way, we will work with you to perfect your script before going on to the next step.
Once you have your concept for the video, a storyboard is made to plan out all the shots needed for the video.
Storyboards are the visual script of the video where the camera shots are planned out to make sure no shots are missed and filming can be done in the most efficient way possible.
Whether it's a half day or 3 days of filming, a schedule is needed to make the most productive use of shooting time.
An order for shooting will be established so the actor(s) can be ready when needed and movement of the lighting/audio equipment can be kept to a minimum.
On location filming has been discontinued
Since much of our on location footage was used only for b-roll in most of our productions, we've taken a new approach to video production. Many of our video production packages now include the use of an HD camera so you may shoot your own b-roll footage. It's shipped to you for use in filming your offices, warehouse, service call etc... No worries - we'll talk you through the whole process.
We've also found many clients already have quite a bit of footage they'd like to use in their production, which is great too. In fact, we've got a video production package that's perfect for this situation.
As mentioned above, Sleepy Dog Media Group no longer offers on-location shooting.
Use a Sleepy Dog camera to shoot your own on-location footage
So how the heck does this work and will it work for you? Most of the time, we produce green screen productions using professional talent and/or a large portion of motion graphics. When the spokesperson discusses aspects of your business, we often show various clips of your company. This is called B-roll footage although sometimes we simply use still photographs as they work just as well (depending on the situation).
Many of our clients already have this footage, but if we need additional shots, we simply ship a camera to you with all the instructions you need to shoot your own B-roll. You then ship the camera back to us with the newly acquired files.
Using this footage, we then proceed to the next step of the process, which is usually filming a professional actor in our green screen studio.
Please note: this process only works for B-roll types of shoots. If you need intensive on-site filming with a complete audio and lighting package, such as training videos, we no longer offer this service.
Actors in a range of ages and ethnicities are available to ensure the degree of professionalism your video production deserves. You are able to select the actor which best represents your company's image.
All of our actors are filmed in front of a green screen. This allows us to remove the green background during the post production process and add all types of graphics behind the talent. This could range from a simple graphic to complete virtual worlds to 3D sets.
Using our 3D animation software, we can create anything for your video from a 3D version of your logo to a simple room to an entire virtual world.
This isn't usually done on the day of the shoot, but is part of the production. Sleepy Dog uses professional actors for voice over work. Depending on the intended audience, the voice used in your video project can reflect professionalism and trustworthiness or high energy and fun.
3. Post Production
This is where the real magic happens. We fire up the computers and bring your vision to life.
Post production is divided into 2 categories: post-production level A and post-production level B.
Post-production Level A
includes highly skilled, intensive work, such as editing, designing graphics/titles, sound sweetening, voice over, special effects, virtual set design and 3D logo creation.
This is where creativity and experience can make the difference between a mediocre video and an amazing production. We have an extensive library of graphics, images, video and music along with state-of-the-art software to create the video of your dreams.
Post-production Level B
includes less intensive work such as video rendering, web compression and uploading to streaming video servers.
These are all necessary steps in preparing your video for the web and must be completed properly for your video to look and sound great.
3a. Post Production Level A
The heart of post-production is the editing process. Editing covers many things, such as looking through all the footage and selecting the best clips needed for the project.
If multiple angles were filmed, precision is needed to cut from one angle to another to show the best shot.
Sound Sweetening, Music and Sound Effects
Sound sweetening is a term used to make the audio sound better, such as giving a person's voice a lift (sometimes called depth) so it doesn't sound flat.
Of course, no production is complete without some music and sound effects as well and we have massive libraries of both.
Special effects cover many things from fire to water splashing and can be used to bring a dynamic element to your video production.
Our vast library of special effects includes almost everything you could imagine (and probably some you didn't).
Titles & Graphics
Simple to complex, proper titles can greatly enhance the impact and comprehension of your video.
From lower thirds to intricate animated backgrounds, custom and stock graphics may be used to further enhance your video's message.
Virtual Set Creation
So, what exactly do we mean by a virtual set? A virtual set isn't real, it's created on screen and used for the background of your video.
We film actors in a green screen studio and then replace the green background with a virtual set. It could be a simple background to an entire world.
3D Logo Creation/Animation
This is exactly what it sounds like-creating a 3D version of your logo that can be used in the opening of your video or as the centerpiece in a custom virtual set.
3b. Post Production Level B
Once a video is edited and ready, the next step is a process called rendering- the computer starts generating each frame of the video.
This can be really fast - taking just a few minutes or it could be hours. Extremely complex videos and particularly those with 3D animation can take hours (or even days) to render.
Once the video is rendered, the next step is to get it ready for broadcasting on the web. The original video file will be much too large to stream on the web so the files are compressed (hence the term video compression). The result is a video that downloads/streams quickly with almost no loss of original quality.
After your video is compressed, it is uploaded to the web for streaming on your website. Sleepy Dog Media can host your video or you may host it yourself.
For complete pricing information, be sure to visit our video production rates and packages page.
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