You're wasting your money
When was the last time you used a phone book?
Can’t remember? That’s ok, we can’t either.
With most phone books ending up in recycling bins, it’s clear the era of the yellow pages have come to an end. It’s certainly no mystery as to why-just look to the power of the Internet. When people can go online to find everything, why would they use a phone book?
If you’re one of the few businesses still debating about buying ads in the yellow pages, then we will just have to be blunt and tell you it's a waste of money. There’s much better places to redirect that money, like your website.
Where to focus your marketing
If you’re a business owner that figured out years ago the yellow page directories were a waste of money, then congratulations, but where have you redirected that money? You can’t stop marketing though you do need to be smart about it. You know people are searching online so doesn’t it make sense to redirect that money to your website? After all, your website is the center of your marketing.
The trick to marketing today is focusing on inbound marketing to bring qualified buyers to your website.