Video is a magic elixir.
It can make a boring topic exciting and a complex subject easy to understand.
Video packs a punch
When you’ve got an important job to do, video is your best bet as it reaches the audience on multiple levels. Give a prospect sales material to read and it’ll probably just get thrown on the pile and ignored BUT give them a video and you’ll get noticed.
Some concepts are hard to explain on paper and that’s where video shines. The combination of visual, audio and emotion make a connection with the audience and offers a deeper understanding of the service or product. Video immediately starts building a bond with the audience while it engages, entertains and educates all at the same time.
Video has many purposes
- Sales-stand out from the competition and start building trust with prospects.
- Educational-save time with equipment set-up and maintenance videos for customers.
- Training-make sure all employees receive the same information.
- Promotional-grab the attention of prospects while explaining your services or products.