Wondering how to get your business to stand out from the crowd? Often dismissed as being too expensive, investing in small business video marketing is smart because it has a high ROI.
Video is overlooked marketing tool
The real value with video is that once it’s made, it can be used in many ways
- Stream it on your website.
- Link to it in an email or e-newsletter.
- Post on social media.
Like a website, video works 24/7 to bring potential customers to your business while delivering a perfect message every time.
People LOVE watching videos
With so many people searching for products and services online, the first contact they will likely have with your business is your website. Now imagine if you had video on your website.
People don’t like to read but they do love to watch videos and studies show they are much more likely to watch a video than read text.
- Including video on a landing page can increase conversion rate by 80%.
- Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
- The average user spends 88% more time on a website with video.
- 4X as many consumers would prefer to watch a video about a product than to read about it.
Video ideas for all businesses
Now that you know how effective it is, let’s think of some ways to incorporate it into your website.
- Short, fast‑paced trailer videos are perfect for your home page or landing pages because they quickly give viewers an energetic overview of your business.
- Explainer‑style videos work best for complex services or products, breaking information into smaller, easy‑to‑understand segments.
- Overview videos showcasing your products and services fit seamlessly on any page and help customers grasp what you offer at a glance.
By using both audio and visual components, customers are more likely to understand HOW they benefit from using your products and services, which makes them more likely to buy.
What makes your company different?
Many companies struggle with differentiating themselves from their competitors and video can be the solution.
- Share your origin story. Like a superhero, your company’s “how it all began” narrative helps customers connect with your mission and understand why you started your business.
- Showcase your exceptional service. With so many companies selling similar products, service becomes the real differentiator—highlighting it on video can be the key to increasing sales.
- Demonstrate staff expertise and consistency. When people see your team’s skill and your commitment to delivering top‑tier service every time, they’re far more likely to choose you over the competition.
Video has a proven record of increasing conversion rates and could make the difference between customers contacting you or clicking off your website without calling, which makes small business video marketing a smart decision.
If you want to use the power of video to increase your sales, check out our video services to learn how we can use your own video clips to create stunning videos for your website and social media.
