Make more money using content marketing to get buyers to your site.
Video rocks! It engages, entertains and educates all at the same time.
Content rules! Reach qualified buyers and increase web traffic with an active blog.
Increase your sales with this cost-effective way for marketing to customers.
Use the power of technology to save time, money and be more productive.
Build better relationships with existing customers and reach out to new ones.
If you're not creating new content for your website, you're missing out on a lot of customers. Ready to change that?
People searching online are on a mission. They're looking for a company to solve their problem and the best way to get their attention is by creating helpful content.
Targeting qualified buyers for the services and products you sell will result in an increase in traffic and sales.
Your website is the most vital marketing tool you have so doesn't it make sense to continually invest in it? Content marketing is built on the concept of constant addition of information to potential customers. Give them materials to help them make better buying decisions and you'll be rewarded with increased sales. If you need help with content marketing, check out our web maintenance packages.
Not everyone needs your services so it's more cost effective to target a specific group of online buyers as opposed to using outbound marketing that targets everyone. With nearly 90% of people starting their search for new products and services online, there's always people ready to buy-you just have to get their attention.
Any of the things listed on this page will bring results and each type has a purpose. For example, if you have a complicated service, an explainer video is best because customers won't buy if they don't understand how it benefits them. When comparing products, a chart on your website and/or a pdf outlining the features/prices helps people clearly see the difference.
Looking for a way to explain a complicated process? Wondering how to keep website visitors interested? Professional videos can make a boring subject exciting and complex material easy to understand.
Video works because the combination of visual and audio elements engage, entertain and educate all at the same time.
Want to make sure your message gets delivered? Video is the best vehicle as it's easier for people to click "play" than to read. Studies show video keeps visitors on your website longer, and the longer they stay, the more they learn and the more likely they'll contact you.
Give a prospect sales material to read and it’ll get thrown on the pile BUT give them a video to watch and your company will get noticed. Used in this way, video can help your small business compete with larger companies as it grabs the attention of its audience and doesn't let go.
From customer testimonials to showcasing products to explaining services, video does a better job of getting information to customers (no reading involved). An added bonus is that 1 video can be used many different ways: website, email campaign, social media or sales presentation. If you need help with vidoes, check out our video production packages.
Fresh original content is the key to targeting potential customers searching online. The best way to attract the attention of these “qualified buyers” is to have content that answers their questions or solves their problems.
Blog posts containing helpful information will get them to click on the post, which brings them to your site.
The most vital component of search engine optimization (SEO) is content but it has to be fresh, original content. Every post (written or video) is adding new original content to your website. If you don't have time to write posts, you may be interested in our web maintenance packages.
Long-tail keywords (phrases with 3 or more words like ‘black nylon dress socks’) are the best way to attract buyers as they don’t get searched as often, which makes them less competitive and an ideal target because it’s easier to get ranked for them. Using them will attract the attention of people who are ready to buy your services.
Make your blog work better by using video posts as people are more likely to listen to a video than read. With our Video Blog Post package, we use a professional actor to deliver your "words of wisdom" while adding your company logo to make it look more polished.
Every day people are blasted with mail they don’t want so stop wasting money on print pieces. Email marketing campaigns are a cost effective way to reach your target audience and increase sales to current customers.
Using video in emails can increase conversion rates by 51% while 60% say video made customers more likely to buy.
The best reason is that it’s free. It doesn't cost anything to send an email and you know people are constantly checking their email all day long. When using an online email service, you can track results, such as who opened your email and when along with click through rates on links.
Adding video to emails can ramp up click-thru rates by as much as 54%. Just adding ‘video’ in your subject line increases the open rate AND people are more apt to share your email-that’s the power of video! Sleepy Dog has many video packages to make adding video easy.
Sleepy Dog's web maintenance packages are the perfect solution for an overworked business owner. Your CHOICE hours can be used for email campaigns and if we've made videos for your company, those can be included too.
Ever wondered how much time could be saved if you didn't have to travel to meetings? How much more productive your company would be if business could be handled without leaving the office?
Online meetings and webinars not only make you more productive, you'll save time and money while connecting to customers easier.
You don’t need to be a computer geek to use online meetings nor will customers need to download software. It’s as simple as sending an invitation via email. The recipient needs to be in front of a computer and have access to their email. When they click on the link in your email, it allows them to see what’s on your computer screen and there’s a phone connection so you can talk.
Videos, PowerPoint presentations, documents, pdfs and photos can all be uploaded and you can share your screen while browsing the Internet. Don’t let a lack of materials keep you from using it as Sleepy Dog can create complete presentations for you.
Make sure they remember your message. A professionally done video grabs the attention of its audience while delivering a perfect message and studies show it increases conversion rates and sales. Check out our video packages and have us create a video for your next meeting.