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What are the 3 types of infographics?

Craig Roblewsky

What are the 3 types of infographics?

Let’s start by explaining what an infographic is before we delve into the three types.  Whether in print form or on the web, an infographic combines visual content with minimal text to explain a complex topic.

For a more in-depth explanation, please read our previous post What is an Infographic?

Show, don’t tell

The purpose is to present your message using images, which can be in the form of illustrations, graphics, icons or data in charts and graphs.  Text is used sparingly and only to clarify points that cannot be conveyed through visuals alone.

Static infographic

Information is presented with a mix of text, graphics and images though the user cannot interact with it.  It can come in many forms, such as a print piece or graphic for your website.

Animated infographic

This takes things up a notch by using motion graphics to animate specific elements.  Adding movement captures and keeps the user’s attention making it more effective that a static piece. 

Interactive infographic

It contains movement like an animated infographic but allows the user to interact with it.  This is the ultimate way to deliver your message as the user learns at their own pace and is in control of what they learn next. 

They are still being fed material in small increments though they can decide how fast to go and depending on the infographic, where to go next.  It truly engages the audience, which makes it the most effective of the three.  

What type is best?

That depends on the subject matter and the intended audience.  A static infographic (white paper) can be an effective handout given to potential customers after a sales presentation while an animated or interactive infographic works best on your website to engage and entertain visitors.

Of course, your budget plays a part in all this too.  Static infographics are usually less expensive whereas interactive ones are more expensive because they involve more work to create. 

Cost effective tool

Like a video, an infographic can be used over and over as long as the subject matter doesn’t change.  This makes it cost effective and should factor in your decision as have one created for you. 

Keep in mind that a properly done infographic about a complex product or service can increase sales and without one, you may keep losing sales because potential customers don’t understand your solution.   

To learn more about creating an infographic for your business, contact us to schedule an online meeting.

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Published: March 5, 2020 • Last Updated: March 12, 2020

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