Nancy Roblewsky
December 26, 2023

Landing Page Animations Increase Conversions

Landing page animations increase conversions on your PPC campaigns. That makes using them a smart choice for business owners who want more bang for the buck and who doesn’t want that?

Since paid ads are a constant expense, it makes sense that IF someone clicks your ad, you want to do everything possible to convert that person.  If you don’t, that money has just gone to waste. 

Animated landing page statistics

Here are five statistics that show how adding animations to dedicated landing pages increase conversions and thereby improve overall web performance.  Keep in mind that all these things hold true for adding animations or other interactive features to any web page.

Higher Conversion Rates

Web pages with animations have an average conversion rate of 9.28%, compared to 5.16% for websites without animations, according to a study by Toptal.  Incorporating animations can significantly increase the number of visitors who take action on your website or landing pages.

You’re wondering exactly what it is about animations that makes a difference.  Well, keep reading because we’re going to explain why they engage visitors and prompt them to act while other pages don’t.

Increased Engagement

Animations help users understand HOW to interact with a website, which increases engagement according to a report by the Nielsen Norman Group.  This simply means that well-placed animations draw attention to vital content and guide users down the page.  They also help convey complex ideas in an easy-to-understand way, making your page more user friendly.

Boosted Click Through Rates

Adding a simple animation to a call-to-action button increased clicks by 26%, according to a study by Crazy Egg. By using animations to draw attention to essential elements (such as the call to action) on your website, you can encourage visitors to click through to the next step of the conversion funnel.

Better Understanding

Interactive landing pages can increase your messages’ efficiency by 79%.  By using animations and animated videos to explain complex topics or to illustrate how a product works, you can increase visitors’ understanding of your offerings. 

When you’ve answered their questions and they understand how your product or service solves their problem, they’re more likely to buy.  If that doesn’t happen, they keep searching until they find a company that does.

Engaging visitors is the key.

Videos and animations can increase website conversion rates by up to 200%, according to a report by Forrester Research.  Incorporating these into landing pages creates a more engaging and user-friendly experience for your visitors.

It’s easier for them to understand your offerings and encourages them to act.  It increases your bottom line because it guides customers to content that aids in their decision-making.  In other words, it sends them down your sales funnel.  

It makes sense that the longer a potential customer stays on your web page, the better the chance they will contact you.   And we can help with this.  Contact Sleepy Dog Media Group to discuss how landing page animations boost your conversion rates and profits.

Published: December 26, 2023 • Last Updated: December 26, 2023