Monthly web maintenance

Content Updates and New Pages

While you may think that once content is added to your website, it’s done and never needs to be changed, you’d be wrong.  Content is like bread-it’s best when it’s fresh.  The algorithms of search engines are increasingly favoring newer content over old as they assume new content is more relevant. 

Therefore, for successful SEO, you need to update your current content as well as add new pages on a regular basis to grow your website.  Whether we are adding pages for a new service or product or simply updating information, we’ll help you decide which changes and additions will result in a better user experience while improving your search engine optimization.

Writing Copy

Whenever you add content to your website, someone has to write it and most business owners are too busy running their companies to do it.

Our staff will write your copy for you, all you need to do is give us the basic information and we’ll take it from there. When done, they will email it to you for review before adding it to your website.

Graphic Design

Your business image extends beyond your website. Is your brand represented by your business cards, brochures and other print pieces?

Do you have a company logo, signature fonts and colors? All of your marketing materials should project the same image and feel for your business.

You can use your CHOICE hours for logo design, cards, letterhead, brochures... any type of graphic design you may need.

Content Creation

Building on the prior information about link building, content creation can mean many things. Sure, it’s about adding new pages to your website though it includes many more things, such as white papers, e-books, pod-casts, videos, social media, blogs, e-newsletters etc.

Content creation is a crucial part of your inbound marketing strategy as all this new material you are generating will attract the attention of your target audience and draw them to your website.

You are probably starting to understand how all these components are pieces of the same puzzle and work together to make your website is a magnet for attracting potential customers.

Blog Management

A blog is SEO’s best friend so if you or your employees don’t have time for writing, our staff can completely take over your blog by writing all posts or supplement your occasional posts with weekly or bi-weekly posts. 

Don’t worry-you can review all posts prior to publishing for accuracy and to make sure they reflect you and your company’s view. Learn more by visiting our blog marketing page.

Email Campaigns

Email marketing is the best way to stay in touch with customers so email us your database of email addresses.  We’ll manage the database, create and send out quarterly newsletters and/or monthly reminders and discounts. 

You can review all emails before sending and see reports to gage the effectiveness of your email campaign.

Social Media Management

Your company’s presence on social media sites must be active for maximum impact. Our staff will manage your social media presence across multiple platforms to grow and expand your customer base. 

Not sure which social media sites are most beneficial to your business?  No problem, we’ll recommend sites popular with your target market. More information is available on our social media marketing page.

Video Production

Video engages website visitors to stay on your site longer so consider using CHOICE hours for promotional or educational videos. Sleepy Dog's video production services handle everything. 

We can use our video producing skills to create video segments using photos, graphics, stock footage and voice-overs for clients throughout the U.S. 

Bonus Hours

Your bonus hours are simply that-extra hours awarded to businesses that have been on a qualifying maintenance package for a continuous 24 months.

These hours are typically used for remodeling your website to give it a fresh look though you can use these hours on any of our C.H.O.I.C.E. items.

Keyword Research and Development

It may sound easy to pick out the exact phrases people use when searching online though many hours are involved in looking at data to see what people have searched in the past. It would probably surprise you to see ALL the combinations used (keeping in mind it can make a difference whether you use the singular or plural form of a word).

We take the time to do it right and select phrases people actually use as it doesn’t do any good to rank for a phrase no one is searching.

On Page Titles/Tags

Most people never even notice the page titles of a website but they are vital to SEO success.  They tell the search engines what the web page is about so you can see why it’s so important to properly name each page.  

Each page of your website contains unique content; likewise, each page of your website must have a distinctive title to correspond to the content on that page.

Monthly Analytics Reports

The monthly report gives you an overview of your website’s performance so you’ll know how many visitors you had, how long they stayed, number of pages visited, etc.

Of course, there’s more information where that came from and our staff dives in deep to look at all the numbers. We analyze how people are finding your site and how they move through it. This helps us evaluate its functionality and locate areas for improvement.

The Think Tank

The Think Tank is an SEO service with a broad definition. For starters, your monthly analytics reports are more in-depth. We look at traffic patterns on your website and how visitors navigate through all the pages. Depending on your specific goals, we then create solutions to achieve those goals.

The Think Tank can also go beyond your website needs. If you have a specific marketing goal or problem, our experienced team can craft a solution or create a list of ideas for you.

Link Building

Traditionally, the term link building has been used to describe the process of obtaining incoming links to your website. With recent changes in search engine algorithms penalizing companies for paid and/or low quality links, this is changing how companies acquire links as the number of links is less important than the quality of the link.

A more accurate term for link building is content creation. Here’s how it works- you create unique, original content for your website that is really useful and other websites will naturally want to link to it. This is how you organically build links to your website so you won’t have to worry about being punished by search engines. Our link building service makes others aware of your new content each time it's added to your site. Using this method creates a stronger web presence and will bring no danger of penalties for worthless or irrelevant inbound links.

Please note: Sleepy Dog never buys links or participates in link farms as these practices are harmful to your website.

Competition Watch

It’s a good idea to keep an eye on your competition so we select 3 of your main competitors to monitor.  Keeping an eye on them will help us stay one step ahead of them to retain a competitive edge. 

Like you, they may have hired an SEO expert to improve their rankings so we need to keep watch and not let them outsmart us.

Online SEO Strategy Meetings

In order to use your CHOICE hours in the most effective way, some packages include online meetings to discuss your SEO strategy, such as seasonal services/products that need to be promoted at specific times or the addition of new services/products. 

Having a plan will allow us to add content to the website to support your inbound marketing efforts and keep everything in sync. 

Browser Compatibility Testing

If you’ve ever visited a website where some buttons didn’t work or things looked out of place, then you probably just witnessed a website where browser testing was not done.  

Browsers (Internet Explorer, Firefox, Safari, etc.) are all different in how they interact with a website’s code and to make things more challenging, each browser has multiple versions that support different elements. 

(Note: we no longer support or test in Internet Explorer 6)