Web Maintenance Cost Less Than Employee
Web maintenance cost could be compared to the expense of hiring a full-time employee. Why? Think of your website as your best employee. It works 24/7 and never takes a vacation or gets sick.
Your website is always available to answer customers’ questions and there when they need to look up information. Consistent in its performance, you can trust it’s working for you even when your other employees are not.
Cost of web maintenance plans
When debating if web maintenance is worth the expense, you simply need to compare the cost of a full-time employee with that of a monthly web maintenance package. We’ll start with the cost of web maintenance.
Plans range widely in both services provided and monthly cost. Picking a plan that lands somewhere in the middle is best of our purposes. For around $800 or $900 a month, you can get a plan that covers everything a small business needs to keep your site in tip-top shape.
Do the math
Pay rates for employees vary depending on industry, experience, etc. That said, it’s a safe bet no business can hire a full-time employee for less than $800 or $900 per month. Even at $15/hour, it adds up to $600/week. That’s before adding in the expense of insurance, payroll taxes, and all the other things associated with employees.
Weighing cost and benefit
Owners often think their employees can take care of the website. Is that really a good idea? Employees cost a lot more than a monthly plan. Seems like they should spend their time doing work required by their position.
Additionally, since it costs less to retain customers than find new ones. I’d think a savvy business owner would tell staff to focus on providing better service to ensure they don’t stray.
Lack web expertise
Unless someone has experience in web development, they wouldn’t have the expertise needed to work on your website either. Contrary to what some people think, working on a web site is NOT simple. It’s complex, everchanging and best done by an expert.
What’s the value of your website?
It comes down to how much you value your website. One of our clients credits her website with bringing in 95% of their business. To her, it’s a no-brainer to stay on a monthly plan and continually invest in the entity that’s responsible for almost all their sales.
Heart of your marketing
I may sound like a broken record, but your website really is the nucleus of your marketing. All other promotional or marketing should be directing people to your site. It’s usually the first thing most people see, and most will visit it more than once.
Its value is not to be underestimated. As such, web maintenance cost is well worth its monthly investment to keep your website free of Google penalties. Contact Sleepy Dog to hear more about our web maintenance plans.