Nancy Roblewsky
January 25, 2024

10 Ways Animated Video Improves Performance

Animated video improves performance of your website and business in general.  If you’re not already using it, you may want to give it some serious thought after reading about the 10 ways it helps your business grow so you make more money.

Boost Your Sales

An animated explainer video can help you turn more website visitors into paying customers, increasing your sales and revenue. In fact, adding a video to a landing page or website can increase conversion rates by up to 80%.

Improve Your Brand Reputation

A professionally crafted animated explainer video can enhance your brand image by presenting your company as creative and engaging, helping to build trust and loyalty with your audience.  It’s simple. People love videos because they want to be entertained.

Simplify Your Message

If you have complex or technical information to share, an animated video simplifies it.  How? The combination of visuals and audio makes the topic more understandable for your audience and therefore, easier for them to engage with your brand.

Stand Out and Attract Attention

72% of customers would rather learn about a product or service through video than text.  With many websites vying for attention, an animated video can help you stand out from your competition and capture the attention of potential customers. 

Engage Audience on a Deeper Level

An animated video uses storytelling to create an emotional connection with your audience, helping to build a deeper engagement and interest.  Did you know viewers retain 95% of a message when they watch it in a video compared to just 10% when reading text?

Increase Your Reach with Video

Animated explainer videos are highly shareable. This makes it easy for your audience to share your video with family and friends (especially within social media platforms) to potentially reach a wider audience than traditional marketing efforts.

Boost Your Website’s SEO

Google loves video content and by adding an animated explainer video to your website, you can improve your search engine rankings.  This results in driving more traffic to your site and increasing your visibility online as more people visit your site.

Cost-Effective Marketing

Animated explainer videos are a cost-effective marketing solution.  Since websites and landing pages with video have a higher conversion it, you’ll get a higher return on investment as compared to other forms of advertising, making it an attractive option for you.

Save Time and Resources

By presenting your message in a concise and effective way, an animated video can help you save time and resources.  It reduces the need for lengthy explanations and increases efficiency as it can be used on your website, shared on social media, or in sales presentations.

Drive More Sales

An animated explainer video helps you communicate your value proposition effectively, driving conversions and ultimately increasing your sales and revenue.  Remember, video delivers a pitch-perfect message every time.

Video to fit your budget

As you can see, animated video is far more effective than text-based content, which is what you (and your competitors) are probably currently relying on to spread the word. 

Animated video improves performance, and you can take advantage of that by contacting Sleepy Dog Media Group.  We have affordable video packages to fit your budget.

Published: January 25, 2024 • Last Updated: January 25, 2024