Nancy Roblewsky
January 23, 2024

Animated Video Persuades People To Buy

Animated video persuades people to buy.  We’ve got the numbers to prove it and numbers don’t lie.  It’s a fact that attention spans are decreasing, and competition is increasing. 

With this in mind, businesses must find an innovative way to break through all the noise.  To capture their audience’s attention while communicating their message effectively.

Animated video is an efficient tool

Short, engaging, and informative videos use a combination of animated graphics, characters, and voiceovers to explain complex ideas or products. Here’s why animated videos are an effective sales tool.

You’ve got my attention!

In today’s fast-paced world, it’s essential to capture your audience’s attention in the first few seconds.  Animated videos do just that by using a combination of colorful graphics, characters, and sound to appeal to the audience’s visual senses.

This type of video is more engaging than text-based content and has been proven to increase viewer retention and here’s a stat to prove it.  Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading only text. 

Simplify complex ideas

If your business has a complex product or service, it can be difficult to explain it in a few sentences.  Animated explainer videos simplify these concepts by breaking them down into bite-sized, easy to understand pieces. 

It uses animations and corresponding graphics to show exactly how your product works and/or how your service can benefit them by solving their problem.  Studies show that 94% of marketers say videos improved customer knowledge of their goods or services.

Build a bond & earn their trust

They help build trust with the audience by providing valuable information in an engaging format.  By using video, your business can position itself as an expert in the field. 88% of respondents claim that seeing a brand’s video influenced them to purchase a good or service.

Customers are more likely to trust businesses that take the time to explain their products or services in a way that is easy to understand.  It also shows that you care about helping them with their problem.

Increase conversions & sales

Videos can help you increase your conversion rates by persuading viewers to act.  85% of consumers want to see more video content, which is why video on a landing page can increase conversions by up to 80%.

Whether it’s signing up for a service, making a purchase or filling out a form, videos make it easier for customers to decide. Why?  Because they now understand what you do and how you can help them.

More cost effective

Animated videos are more cost effective than live-action videos because they don’t require expensive equipment or actors and the added time/expense of shooting on location.  Since they involve less equipment and people, they can be produced faster and easier. 

This makes them an affordable option for all sized businesses.  A favorable ROI was recorded by 92% of video marketers and 86% of video marketers claim that video is successful in generating leads. 

Let video do the hard work

There you have it! Animated video persuades people and by leveraging this powerful sales tool, your business can communicate your message more effectively to stand out in a crowded digital landscape. 

Contact Sleepy Dog Media Group to discuss how you can use animated video to grow your business.

Published: January 23, 2024 • Last Updated: January 23, 2024