Don’t be afraid of letting your business image reflect your personality
As most people guess, we love our dogs and named our company after our first dachshund Charlie, who was a BIG sleeper. Upon looking at our website, most people also quickly realize we have a sense of humor and aren’t afraid of showing it. We want people to know we’re different.
What’s your story?
I have always thought being different is a good thing. If you look and operate your business like everyone else, why should people choose you? They might as well pick any of the companies since they are so much alike. I have heard from countless business owners that they visited many websites in their search for a new web developer and, in the end, chose us because we were different.
They want us to make them “stand out in the crowd” like we stood out. That’s something we’re happy to do. Of course, how you do this is up to you. For us, our sleepy doxie Charlie provided the inspiration for our name (and logo) and we love it!
It’s unique, everyone always remembers it and quite often, I get asked where the name originated for which I am always happy to tell the story of how Charlie’s napped 22 hours of the day. This often results in the other person telling their dog stories and who doesn’t love a good dog story?
Celebrate what makes you different
The humor comes from our personalities though you can’t really name your business Sleepy Dog and then, not have a sense of humor about it. People appreciate the lightheartedness and in all our years of business, prospective clients have never mistaken our sense of humor as not being serious about our work.
We make it a practice to go out of our way to be professional and treat every person with respect while using humor when appropriate. My advice to you is advertise your differences and what makes you special. Tell potential customers why you’re better and why they should use you.
Don’t be afraid to “stand out in the crowd”, after all, isn’t that what you want? To be noticed.
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