Craig Roblewsky
December 27, 2017

Using video to increase your sales

In a recent Forbes Insight study, 59% of C-level decision makers said they preferred video over reading text because it helped them make a deeper connection with the company and helped them to better understand the products or services they were selling and the value proposition.

I think we can all agree there are many uses of corporate video though none is more important than using video to increase your sales.  After all, sales are the driving force of any company.  Once you think about it, it makes perfect sense.

Use video to stand out from the crowd

Executives are busy people and differentiating between companies selling similar products and services is time consuming.  They are essentially comparing how the companies look on paper-white papers, proposals, case studies, research, etc.  Not very interesting!

As a company, it’s your job to stand out from the competition and shout out why you are better and that’s where video is the perfect tool.  Video educates, entertains and engages the viewer.  It reaches the viewer on many levels and immediately starts to build a bond with them of trust and credibility.

Delivers a perfect message every time

Through video, they see your company as not just a piece of paper, but people who care about solving their problems.  As your video talks about case studies or success stories of current clients, they will begin to see and understand how you can help them.

Most companies deal with the same set of objections all the time and with video, you can address the objections before the prospects does.  In doing so, the prospect will see you are well prepared and by dealing with this early in the process, you are one step closer to closing the sale.

Better response and higher retention

A recent Invodo webinar reported that 66% of buyers watched product informational-type videos 2 or 3 times.  This tells us that customers who are interested in your product or service want to learn as much as they can before making a decision.  This confirms what many people what said in the past- if you provide better information and take the time to educate consumers, you increase the chance they will buy from you.

The bottom line is that people are busy and they don’t like to read.  They often scan written material which means they are not getting the whole story, if you’re lucky, they may pickup about 25% of what’s there.

With a video, you can make sure your story is being heard in its entirety and nothing is being left out.  Plus, they will make an emotional connection with your company and that’s something that’s very hard to do with written material.

Published: December 27, 2017 • Last Updated: March 12, 2020