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What Is An Infographic?

Craig Roblewsky

What Is An Infographic?

Infographics come in many different forms, from a pdf to an animated graphic to an interactive presentation though they all serve the same purpose – explain a complex topic.  By combining text with a variety of visual elements (images, graphics, charts), the subject is broken down into smaller blocks of information.

The text in an infographic can be thought of as a supporting actor in a movie.  Since visuals can’t do the job alone, text is used wherever needed to further explain the topic.   Together they make a winning combination.

Connecting the dots

The audience is guided through the learning process step by step.  They will be more apt to remember the content because they’re digesting the material in small bites, which helps with comprehension.

The end result can be in print form (white paper) or on the web (interactive presentation for your website).  The form it takes usually depends on the complexity of the subject and the most effective way to deliver the information. 

Why are infographics effective?

People are visual learners so presenting information with images reaches the audience on a different level and boosts comprehension.  Why?  Your brain processes visual content faster and it’s processed by your long-term memory, which helps with retention.

After all, you need the audience to remember the information or it does no good.  Plus, emotions and visual information are processed the same way and we all know making an emotional connection with potential customers is necessary in the selling process.

Using infographics to help your business

Potential customers need to understand how you can solve their problem before they’ll buy and that can be tough.  This is where an infographic can be used to explain how your product or service helps them.   When they understand you have a solution, they’re likely to listen more closely to what you have to say.

There are many ways for a business owner to use infographics.  Your website is an obvious choice as it’s usually the first contact you have with potential customers.  People don’t like to read so using an infographic is often the best way to pique their interest and get them to engage.

If you’re interested in learning more about how an infographic could help your business, please contact us to set up an online meeting.  

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Published: March 5, 2020 • Last Updated: March 11, 2020

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